Privacy Policy

This website demonstrates how Blue Cat, a fictional Sign & Display printer, might use the Asanti StoreFront web-to-print service of Agfa Graphics to enable its employees to order print products such as posters, roll-up banners, point-of-sales displays as well as non-print products.

This privacy policy sets out how Agfa Graphics uses and protects any information that you give Agfa Graphics when you use this website. Agfa Graphics is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Agfa Graphics may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1 April 2018.


What we collect

When you visit this site, browse pages, add products to your cart or try out the checkout procedure anonymous visitor data are collected using services such as Google Analytics.

To actually try out the full feature set of this web-to-print platform, you need to create a user account. During registration we may collect the following information:

  • Full name and salutation
  • Contact information including e-mail address, phone and fax numbers
  • Social media profile data, such as your Twitter handle

During checkout you can optionally pick a shipping address. For this we may collect the following information:

  • Company name & tax number
  • Full name
  • Contact information including address, postal code, city, country, e-mail address and phone number

Since this store is only meant for demonstration purposes we encourage you to use dummy data instead of your actual personal data. Registering as Mister X, Donald Duck or Vlad Dracula does not limit your ability to use this test environment.


What we do with the information we gather

Your personal data are only needed if you want to explore the full feature set of this web-to-print environment. The data are of no use to Agfa Graphics and will not be used to contact you, send promotional e-mails or classify you as a prospect.

User profile data are cleaned up from time to time and may be kept for up to three years.

The anonymously gathered analytics data may be used during StoreFront training classes as an example of the way visitor data can be collected to improve the user experience of a store and increase its conversion rate.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


How we use cookies

A cookie is a small text file that your browser can archive on your computer to store data about your visit to a certain web site. Most web sites uses cookies, because they are required to make the site function properly or because the data allow the site owner to enhance the visitor experience.

The cookie policy of this store can be found here.


Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Controlling your personal information

You may choose to restrict the collection or use of personal information by not creating an account in this web-to-print store or using fake credentials when creating an account.

If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible. We will promptly remove your profile data or correct any information found to be incorrect.